From organised walks and muddy obstacle runs, through to skydives, summer socials, bake sales, knitting classes, dress-up days and more, the funds are the product of four years of successful team member initiatives.
In addition to the organised activities, the team members have also held a host of in-store activities, including marking Childhood Cancer Awareness Month in their stores every September by ‘going gold’ – the internationally recognised colour of childhood cancer awareness – to help spark conversations about the cause.
Claire Wicks, HR Director UK at Avolta, said: “Reaching this milestone is an incredible achievement and one we are very proud of. When we began our partnership with CCLG in 2022, we set ourselves a target of raising £120,000 over three years.
“To have raised more than £400,000 in four years is a testament to the generosity, creativity and commitment of our teams and customers across the UK.
“CCLG’s work to support children and young people with cancer, and their families, is a cause that resonates deeply with many of our colleagues.
"This partnership was chosen by our people and has been driven by them from the start, alongside their day-to-day roles.
“For us, this is about more than fundraising. Every pound raised helps support vital research, better information and greater hope for families facing extremely difficult moments. It also shows what we can achieve when our teams come together around a cause they truly care about.”
Felicity Francis-Hindley, Reward & Inclusion Advisor UK at Avolta, said: “Our determination remains as strong as ever. Reaching more than £400,000 is a milestone we are incredibly proud of, and we are now focused on our next ambition, which is raising £500,000 by the end of 2027.
“Across the UK, our teams continue to bring energy, creativity and care to this partnership, finding new ways to fundraise while bringing colleagues and customers together around a cause that matters deeply to us.
“We are proud of what has been achieved so far and look forward to continuing this journey with CCLG over the next two years.”
Clare Hodgson, Avolta’s UK National Voice Representative for Region 5, added: "Working alongside CCLG and contributing to such an important cause has been a real privilege.
“The dedication and generosity shown by our teams across the UK have truly been inspiring and instrumental in the success of our fundraising efforts.”
Vicki Brunt, Head of Fundraising at CCLG, expressed her gratitude to all at WDF, and said that the funds raised will help support CCLG’s ground-breaking research and award-winning patient information.
She added: “We’d like to say a huge thank you to World Duty Free for their amazing efforts over the past four-and-a-half years. Their commitment and desire to help us drive progress has been phenomenal and it’s been a pleasure working alongside them. We look forward to seeing what more can be achieved.”
